Designing for Uncertainty: How UX Shapes the AI Experience

Daria Kartseva, UX Designer, October 2025
Working with AI feels like roulette — but UX helps you see the table.

In traditional systems, everything is predictable: click → result.
Behind each action there’s logic, data, and code.
UX doesn’t create “magic” there - it guides and protects.

Generative AI is different.
The same prompt may lead to brilliance or complete nonsense.
Here, probability replaces logic - and UX is what turns uncertainty into a manageable experience.

Why AI behaves unpredictably

To design meaningful UX, we must understand the model’s nature.
AI doesn’t “know” facts - it predicts what’s likely next. It doesn’t check reality or meaning.
So the same input may give very different outputs.

That’s not a bug - it’s how probabilistic systems work.
But to a user with just a text box and “Generate” button, it feels unstable.

UX shouldn’t hide those limits - it should make them visible.
I explored this idea deeper in "Designing UX for AI tools: turning “magic” into clear expectations".

Satisfaction = expectations × clarity

Good UX isn’t about comfort - it’s about alignment.
When results match expectations, users feel confident.

In traditional systems, the loop is simple:

action → predictable result → confidence

With AI, expectations are inflated - “it knows everything” - while the output is uncertain.
If the interface doesn’t explain the model’s boundaries, users feel deceived.

UX must calibrate expectations - show where AI is confident and where it’s guessing.
More on that - in When AI Rules Change Between Products and
Designing UX for AI tools: turning “magic” into clear expectations

The illusion of simplicity

One input box looks easy - but it puts all the cognitive load on the user.
Writing a good prompt is like writing a micro brief. Small changes in wording can flip the meaning completely.

UX should help people express intent, not guess formulas.

Core principles to keep in mind

Generative AI doesn’t remove UX - it amplifies its importance.

Designers should ask:

  • Who is the user - beginner or pro?
  • What do they know about the model and the task?
  • How much guidance do they need?
  • What input format suits their context?
  • Do they understand that AI is not consistent?

And beyond that - can the model itself explain its confidence and boundaries to users?

If not, UX must fill that gap.

Looking forward

Today, most models still can’t make partial changes - “keep this, adjust that.”
Yet this kind of interaction is what makes working with AI feel natural and fluid.

Even if it’s technically hard right now, it’s worth exploring how interfaces could support meaningful adjustments and dialogue - so that people feel they are guiding the process, not just pressing “generate again.”

Conclusion: UX as a way to control the chaos

Generative AI will always stay unpredictable.
But UX can turn that chaos into something usable, understandable, and trustworthy.

Without good UX, “magical” AI tools stay toys — impressive but fragile.
With good UX, they become instruments you can actually work with.

AI creates possibilities.
UX creates meaning.

Together, they create experience.

Related articles
When AI Rules Change Between Products
How different AI services interpret prompts differently, why user experience does not transfer between tools, and how UX can protect user expectations.
Designing UX for AI tools: turning “magic” into clear expectations
How to help users understand what AI can and can’t do. UX solutions that make generative AI clear, transparent, and comfortable to use.
Generative AI Interfaces: From Perfect Results to Version Control | UX Design Insights
Even a perfect AI result is not the end. Learn how UX design can help users compare, organize, and trust generative AI outputs through version control and smart interface tools.
Kartseva Daria
Phone: +358 40 170 33 53 (fi)
E-mail: kartseva.daria@gmail.com